…Toyota also rarely makes the Top Safety Pick list because safety isn't a priority for Toyota and Toyota tends to sacrifice safety for the sake of cost savings (not to mention cheating on safety tests as the huge scandal in Japan a couple of years ago).
Calling BS on that statement-(1) safety isn’t a priority, (2) rarely makes Top Safety Pick. If someone really believes that about Toyotas why on earth would they buy a LC?
These vehicles earn top marks in 2025 IIHS evaluations.
www.iihs.org
These vehicles earn top marks in 2026 IIHS evaluations.
www.iihs.org
Compare the number of Toyotas on these lists vs. other brands.
In 2026 - 3 Toyotas, 1 Lexus vs. 8 Hyundais, 4 KIAs and 5 Genesis (Hyundai, KIA and Genesis are made by the same company), 8 Mazdas, ... etc.
Toyota/Lexus has way more models than Mazda, yet a small manufacturer like Mazda has twice as many Top Safety Picks. Hyundai/KIA/Genesis have 4 times as many Top Safety Picks. Tiny Subaru sells only 4 models (Crosstrek, Forester, Outback and Ascend) yet 3 (75%) of them made the Top Safety Pick.
Clearly shows which manufacturers treat safety as priority.
Does this mean that Toyotas are unsafe? No. They are about average safety, like most other mass produced cars. But safety is definitely not Toyota's priority.
Every engineering product is necessarily a compromise. If you would try to make a "perfect" car, it would be:
1) prohibitively expensive
2) it would take forever to engineer, so by the time it's introduced, it would already be obsolete.
Every manufacturer chooses their priorities:
BMW - driving experience
Mercedes and AUDI - innovation and latest tech
Hyundai/KIA - value-for-money
Subaru and Volvo - safety
Mazda - near-luxury design and above average performance for mid-tier price
Honda - above average performance for economy price
... and the list goes on
For Toyota, the priorities are profit and volume. Everything else is secondary to these two. Toyota has the highest profit margin among all mass auto manufacturers because that's what matters to Toyota management. Other manufacturers are willing to sacrifice a fractiom of their profits for the sake of safety or performance, but not Toyota. For Toyota, $$$ (¥¥¥) is what matters most, even if it comes at expense of driving experience (let's be honest, Toyotas are BORING) and safety.