My 1958 seat heaters warm up well, initially. They then seem to cool off or moderate themselves to be more of a lukewarm heat after awhile. They're fine by my standards but it is apparent that they back off the heat after they've reached a certain temp imo.
The heated steering wheel warms up ok. I wish it would get warmer faster and never reaches a very warm temp. Seems like it gets up to 85 or so and then stays there. It doesn't warm up as quickly as the heated seats.
For a frame of reference, my area has had mornings around 15F to 25F lately.