Anyone purchasing below MSRP?

In central Texas there are some listed under that number. A recent search showed an abundance of new Land Cruisers. The number has shown steady too, which is possibly why there’re priced that way.
 
Just secured a 2025 1958 @ $8,000 off MSRP and the dealer bought me some special financing as well.

Feel like that was a pretty good deal reading through some of these!
 

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The dealer I bought from gave a big discount, but also had a pretty high dealer fee…worked out better than any other dealer I spoke to, and I spoke to quite a few…

Phillips Toyota near Orlando (very nice people)
MSRP: $65,244
Discount: $4,899
Dealer Fee: $799
Add’l (BS) Taxable Fee: $333

Net discount including taxable fees worked out to be about $3,767…closed in late-August.
What interest rates were they offering?
 
I put down $500 about 6 weeks ago to hold a 2025 LC heritage blue/grayscape with premium package, 20in wheels, roof crossbar, etc. - sticker was just over $71k. It arrived at the dealer Saturday. Called around to other Boston-area dealers who had similar spec LCs but nobody would budge on price. My dealer, Lexington (MA) Toyota was super friendly and easy to work with. $3,000 off MSRP, no dealer extras except $385 doc fee, good numbers on my Audi Q7 trade, and a 10/100k/zero warranty for $2230.

Very happy with my new rig! Thank you to this forum for all the great pre-purchase info I learned on here that helped me save $$.
 
Adding my purchase info for reference:

2025 LC 1958
60147 MSRP with options (predator step, all weather mats, toyocare platinum)
-5623 Discount
54524 Vehicle cost
17000 trade-in value
37524 net cost

2626.68 sales tax @ 7%
1149 dealer fee
757 lic & reg

42057 Amount Due
 
Purchased 2025 LC Premium in the Twin Cities a few days ago.

MSRP: $72,255
Discount: ~$4,700
Doc Fee: $275
No additional fees/ dealer add-ons

I knew I was interested in the LC Premium, but was fairly flexible on color. Overall, painless experience w/ great sales person (Nick) at Rudy Luther Toyota in the Twin Cities.

Best of luck.
 
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Toyota of Ft Wayne Indiana- Picking up Underground LC w/ premium and a couple of small options tomorrow. No added dealer bs. Overall fairly easy to deal with thus far.

Sticker $70,390
Final $65,210
 
2025 LC 1958 msrp with options $60,494. Sale price after discount $54,994. Traded in a 24 4Runner ORP. Financed with SEToyota 5.49 for 72mnths. Added 275/70/18 K03’s as the first mod.
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