Upcoming “Land Cruiser” Pickup…

[RUN-8]

Clearly @Marinna is unaware of the plethora of near $100K 1/2 ton pickups on the market specifically marketed and advertised as luxury vehicles. That is just the 1/2 tons. You can easily option out a 3/4 ton, 1 ton, or 1.5 ton Luxo-barge turbo diesel to near enough $150K if you’re determined enough.

The big 3 make tons of them, and they sell like hot cakes.

If Toyota wanted to break into this market they should offer a Land Cruiser pickup in the 3/4 ton or 1 ton (just go 1 ton for simplicity) class positioned above the Tundra. Build it to Land Cruiser build quality and durability standards, put a big turbo diesel in it. Charge $100K starting. They won’t be able to keep them in stock as long as power, payload, and towing are class competitive. Style it like the 250 series.

 

[RideWithYanu]

I can write an essay on this

please dont

 

[RUN-8]

please dont

I wish I had more hands so I could give this post 4 thumbs up.

 

[BlueCruiser]

Clearly @Marinna is unaware of the plethora of near $100K 1/2 ton pickups on the market specifically marketed and advertised as luxury vehicles. That is just the 1/2 tons. You can easily option out a 3/4 ton, 1 ton, or 1.5 ton Luxo-barge turbo diesel to near enough $150K if you’re determined enough.

The big 3 make tons of them, and they sell like hot cakes.

If Toyota wanted to break into this market they should offer a Land Cruiser pickup in the 3/4 ton or 1 ton (just go 1 ton for simplicity) class positioned above the Tundra. Build it to Land Cruiser build quality and durability standards, put a big turbo diesel in it. Charge $100K starting. They won’t be able to keep them in stock as long as power, payload, and towing are class competitive. Style it like the 250 series.

Google "Chicken tax"

 

[D-mac]

Google "Chicken tax"

The likely dozens of people who have ordered or bought new, US legal INEOS Grenadier Quartermasters say “we’re too rich to care about chickens, give us the goods”. They have proven there is a market for these pickups!

 

[Marinna]

Clearly @Marinna is unaware of the plethora of near $100K 1/2 ton pickups on the market specifically marketed and advertised as luxury vehicles. That is just the 1/2 tons. You can easily option out a 3/4 ton, 1 ton, or 1.5 ton Luxo-barge turbo diesel to near enough $150K if you’re determined enough.

The big 3 make tons of them, and they sell like hot cakes.

If Toyota wanted to break into this market they should offer a Land Cruiser pickup in the 3/4 ton or 1 ton (just go 1 ton for simplicity) class positioned above the Tundra. Build it to Land Cruiser build quality and durability standards, put a big turbo diesel in it. Charge $100K starting. They won’t be able to keep them in stock as long as power, payload, and towing are class competitive. Style it like the 250 series.

The “luxury” is not on the price. You can build a F-350 or Mercedes Sprinter at $200K and it still doesn’t make it “luxury”. Just look at how Lexus build their LX700 from LC300, you repeat the same thing on Hilux it will start at $150K and people will still overwhelmingly criticize it as “overprice junk”. and it will probably sell only 3-5K vehicles a year. Then somewhat half of a decade later you report to your boss the program lose a few hundred millions and he tells you to pull the plug and sent him your resignation the next day while he is writing his own in the same time.

Again no pickup buyer would want their pickup to be “luxury”.

 

[RUN-8]

Google "Chicken tax"

Some people have enough money, or willingness to take on debt, that they don’t care. Toyota could also pretty easily build a 1 ton in the US since it would be a pretty specific vehicle to the North American market.

 

[El Chorizo]

I've had to delete some posts from this thread. This is a family friendly environment. If you can't say something nice, don't say it at all please. Thank you in advance.

 

[RUN-8]

The “luxury” is not on the price. You can build a F-350 or Mercedes Sprinter at $200K and it still doesn’t make it “luxury”. Just look at how Lexus build their LX700 from LC300, you repeat the same thing on Hilux it will start at $150K and people will still overwhelmingly criticize it as “overprice junk”. and it will probably sell only 3-5K vehicles a year. Then somewhat half of a decade later you report to your boss the program lose a few hundred millions and he tells you to pull the plug and sent him your resignation the next day while he is writing his own in the same time.

Again no pickup buyer would want their pickup to be “luxury”.

Where is luxury branding entering into this other than you making an assumption?

Land Cruiser as a model range within Toyota is not, and has not been marketed, designed, or intended to be a luxury product. That is particularly true for markets outside of North America.

The Land Cruiser lineup, which already includes a pickup in Australia, has a perception of Toyota build quality, durability, utility, and off road ability. Think less luxury item, and more premium high end tool.

With that stated, and I think backed up by Toyota’s global marketing and product offerings, why is another variant of Land Cruiser pickup truck some strange deviation? It isn’t.