There’s no universally “correct” PSI - it all depends on how you use your vehicle and what tradeoffs you’re willing to make.
If you’re aiming for fuel efficiency and tire longevity on pavement, you’ll want to run higher pressures, typically in the 38-42 PSI range (or near the tire’s max spec, as long as it’s within what your vehicle can handle). The benefit here is reduced rolling resistance, which can improve MPG slightly and extend tread life under highway conditions. The downside is a stiffer ride, increased road noise, and more wear and tear on suspension components. You’ll also have a smaller contact patch, which compromises grip in low-traction environments - not ideal for snow, sand, or other off-road use.
If ride comfort is your goal, dropping down to the 32–35 PSI range tends to offer the best balance for daily driving. This pressure softens the ride and improves tire compliance over rough surfaces, which can also enhance handling on uneven pavement. The tradeoff is slightly reduced fuel efficiency and potentially a bit more tread wear over time if the tires are underinflated relative to load - but for most drivers, the comfort gain is worth it.
If off-road traction is the priority, you’ll want to air down significantly - anywhere from 5 to 25 PSI, depending on the terrain, your wheels, and your experience with driving with very low pressure (or your willingness to reseal in a spare or rebrand a tire). Lowering pressure increases the tire’s contact patch and allows the sidewalls to flex, which dramatically improves grip on rock, sand, snow, and mud. The downside is reduced sidewall integrity and a higher risk of de-beading, especially without beadlock wheels or tires with bead retention technology like Bead Grip. It also increases sidewall wear and heat buildup if used for extended driving at speed, so it’s strictly for off-pavement use at low speed.