SO maddening! I found an LC Trim w/ PP, roof rack and 18's that fit my wants perfectly at a certain dealer in a college town outside of Denver that advertised MSRP on their site. I talked back and forth with the salesman making it clear that I would not pay over MSRP and had multiple options at dealers with clear "MSRP only" policies. He passed me off to his Sales Manager who schooled me in "supply and demand" and said he would easily get the additional 10K dealer adjustment that he was asking. I gave him a few examples of First Editions being offered at MSRP and asked why he thought his $70K mid-level trim was worth $3K more than the MSRP of a First Edition.
He said he might be able to work with me if I was "local, had a trade, and finance with them", but even then would only drop the markup by a little. I told him that MSRP was actually a real thing with other dealers, but he didn't believe it and said the Land Cruiser would "always be a commodity, limited in production and command a premium". I politely thanked him for his time as ultimately it's his business.
I couldn't believe my ears when the salesman said they sold to a lot of "stupid rich people" and they would easily sell their Land Cruisers for big profits.
I can't wait until the QC hold is released and the market is flooded with these "rare and hard to find"

Land Cruisers and he's having to face reality. In the meantime, I've got one reserved with one of the few honest dealers that still exist and plan to modify the things I want (add roof rack, 20" wheels swap for 18's) after purchase.
FWIW - This same dealer was recently called out for their practices in a YouTube video about the Land Cruiser by "TFL".